In order to address sanitation challenges, accelerate access and sustained use of latrines coupled with good hygiene practices such as hand washing Uganda’s Ministry of Health, together with Plan Uganda, has produced handbooks on sanitation marketing. The aim is to increase awareness and harness momentum for uptake of Sanitation Marketing among stakeholders such as government at policy making level, line ministries, district local government structures and civil society organizations.

This manual intends to guide community facilitators in promoting the CLTS approach for improved sanitation and ensuing benefits. The handbook outlines the background to CLTS as well as its potential in bringing about positive behaviour and enumerates a step by step guide to promoting CLTS. It is hoped that this handbook will inspire trainers, practitioners, managers and policy-makers to ensure high standards of preparation, facilitation and follow up support; and that it will discourage target oriented approaches which degenerate into counting latrines and meeting targets for their construction, instead of assessing with rigorous standards the numbers of communities that truly achieve ODF status.