Using Social Norms Theory to Strengthen CLTS in Southern Madagascar

This Field Note focuses on the southern region of Madagascar and documents how the region is transitioning from a 100% open defecation to a 100% ODF (Open Defecation Free) region. The southern region is one of the poorest regions in the country and characterized by restrictive, traditional beliefs as well as a rigid hierarchy of power and influence, which contribute towards the failure of development projects in this region.