Post Floods 2010, UNICEF with other development partners developed and implemented a large-scale sanitation recovery initiative. The initiative is known as Early Recovery Scaling-up of Rural Sanitation in Flood Affected Districts (RuSFAD). It was jointly developed by UNICEF, UN HABITAT and Plan Pakistan (PP). The field implementation was undertaken by leading national non-profit organizations across Pakistan. With some overlapping, the project was implemented in three phases during 2010-12. The third phase was planned during late 2011; however, its implementation started in early 2012.