‘Living Blue’ is the brand name for the textiles that have been produced by Nijera Cottage and Village Industries (NCVI), a private limited company set up by producers to represent the various social enterprises which they own as autonomous financial entities.

‘Living Blue’, a brand that stands for high quality, hand-made products, is an example of how CLTS can build the solidarity and empower communities to engage in other livelihood-related activities beyond sanitation.