Three months ago, a paper dealing with the causes of the failure of the Total Sanitation Campaign (TSC) in India and written by Brian Bell and myself, was published in the journal Water Policy. A very succinct summary: the TSC –the national rural sanitation campaign of India between 1999 and 2012– was a ‘good’ policy on paper, but yielded very poor results. Its valuable core principles –community-led, people-centred, demand-driven and incentive-based– did not happen in practice. The result: millions of latrines ‘planted’ throughout the country without any involvement or appropriation by the ‘beneficiaries’, severely affecting sustainability. We identified five main causes behind the theory-practice gap in the TSC: low political priority; flawed monitoring; distorting accountability and career incentives; technocratic and paternalistic inertia; and corruption.