Resources: sanitation marketing

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Starting the Sanitation Marketing Conversation

To address the interconnected challenges of improving rural sanitation at large scale, WSP has tested an approach that combines Community-Led Total Sanitation (CLTS) and sanitation marketing, which draws on social and commercial marketing approaches.
WSP Videos on CLTS in Indonesia

WSP has released three films that look at CLTS and Sanitation Marketing in Indonesia

Unleashing latent demand for sanitation
Filmed in Indonesia, this video features how Scaling Up Rural Sanitation began campaigns to raise consumer demand for sanitation amid competing priorities among community members. Why would you want to spend 15 percent of your annual income on something that you felt you did not need?
Lukenya Notes: Taking CLTS to Scale with Quality

The Lukenya Notes are a collection of experiences and key recommendations from the IDS meeting of CLTS practitioners held in Lukenya, Nairobi in July 2011, immediately after the AfricaSan3 meeting. The aim of the workshop was to focus on the key challenges we all face in taking CLTS to scale. Insights, case studies and options are clustered by themes which emerged from workshop brainstorming.
The Phasing of CLTS and Sanitation Marketing in Uganda

One pager by Carol Nabalema of Plan Uganda on the phasing of CLTS and Sanitation Marketing in Uganda
Sanitation demand and supply in Cambodia: Identifying Constraints to Increasing Sanitation Coverage

WSP Fieldnote October 2008

This field note summarizes research from two studies undertaken in rural and peri-urban areas of Cambodia; one on the demand for latrines among consumers, and the other on the supply of latrines by the private sector. It provides discussion on the opportunity to increase latrine purchase and installation via market forces, and outlines the recommended interventions on both the demand and supply dimensions of the market to achieve this.
Learning at scale: Total Sanitation and Sanitation Marketing Project, Indonesia Country Update

WSP
Total Sanitation and Sanitation Marketing Project:Indonesia Country Update June 2009

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