Public pledging for collective behaviour change

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CLTS triggering can be powerful but is rarely attended by all members of a community.  This weakens its impact and sustainability.  On later visits it is quite common to find that people do not recollect triggering. An innovation in 7 GPs of Namkhana Block of the Sundarbans in West Bengal has found that public pledging is a way of overcoming these problems, reinforcing triggering and involving all adults in the community.  Namkhana Block was quite quickly declared open defecation free. After due preparation, and at an appropriate time, an official meeting was convened of all adults in the community.  At the meeting, one by one, they pledged publicly to stop open defecation, and signed to this effect.

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Date: 8 September 2014
Region: 
Country: 
India
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